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Short circuited mass distribution 


Even if supermarkets are beginning to phase-out, the G20 economy does not seem to be suffering. Hypermarkets may even have been detrimental to growth: 

G20 GDP Growth – Fourth quarter of 2018, Stable GDP growth in G20 area OECD – OECD: https://www.oecd.org/newsroom/g20-gdp-growth-fourth-quarter-2018-oecd.htm

Hypermarkets and shopping malls are now doubting their survival:

Will ShoppingMalls Survive the Decade? – Edgy: https://edgy.app/would-shopping-malls-survive-the-crisis).

They blackmail us for jobs and cry wolf for growth when they are the first to destroy it. Their economic model, their consumption pattern, is being challenged by the lack of public support. It is not sectoral and this whole mass consumption pattern with globalized distribution is shattering.

Short circuits have honored their promises of greater profitability, innovation and environmental protection. Short circuits are much more favourable to economic growth:

– ASE – Pourquoi développer les circuits courts? : https://youtu.be/_KT-LnHEkck Watch this video:

And with regard to innovation, the short circuit allows all actors to better communicate, discuss and find local solutions for the benefit of producers, retailers and consumers. Innovation is about discussing local solutions together instead of relying on global transport.

– Value chain development explained: https://youtu.be/KnAVgP2YjYE

Environment is linked to economy. In the UN 2019 global assessment report (https://www.ipbes.net/news/Media-Release-Global-Assessment) it is said that to “better understand the main causes of damage to biodiversity, a pattern that emerges is one of global interconnectivity – with resource extraction and production often occurring in one part of the world to satisfy the needs of distant consumers in other regions.”

The Report is dubbed “1,000,000 species threatened with extinction. ‘Transformative changes’ needed to restore and protect nature. Opposition from vested interests can be overcome for public good.”

It presents an illustrative list of possible actions to achieve sustainability. It promotes “approaches that empower consumers and producers through market transparency, improved distribution and localization (that revitalizes local economies), reformed supply chains and reduced food waste.” A “full and effective participation of Indigenous Peoples and Local Communities in governance” is necessary. “We have already seen the first stirrings of actions and initiatives for transformative change, such as innovative policies by many countries, local authorities and businesses, but especially by young people worldwide.”

– Human society under urgent threat from loss of Earth’s natural life | Environment – The Guardian: https://www.theguardian.com/environment/2019/may/06/human-society-under-urgent-threat-loss-earth-natural-life-un-report


Aurianne Or by Aurianne Or is licensed under CC BY-NC 4.0